When your business is pitching for a job, the potential client will no doubt check out your company’s credentials online. The more notable your online profile, the more impressed your potential client will be. If you’re up against recognised people in the industry and your name is getting lost in the crowd then copywriting is an affordable and really effective way to give your company is voice and be heard above the noise.
Write engaging content worth sharing
Content marketing is the buzzword of the moment and with good reason as creating your own content is one of the most cost effective ways to build up recognition online. Free blogging platforms such as WordPress and Blogger allow you to create posts whenever you want so you can stay at the forefront of what’s going on in your industry by writing relevant and topical content. For example, if you’re a photographer, then as well as updating your latest images, you could create ‘how to’ photography guides, review equipment, analyse a recent exhibition or write a rant about the photography industry. As long as your posts are interesting, engaging and written for your readers, (rather than just to promote yourself), you have a good chance of them being shared.
Comment marketing
If you regularly read a blog or online magazine that you love and it’s relevant to your industry then get involved in the community by writing responses to posts. This doesn’t mean you should spam as many comment sections as possible but instead use your copywriting skills to create interesting responses with well thought out, relevant points. By engaging with the writers and readers of blogs and online magazines you can begin to build up your company name and become recognised by others. It can be seen as bad form to pop a link in every comment you make, but if you think the readers will find something on your blog useful, and it’s relevant to the post you’re commenting on, then email the writer and ask if it’s OK to add a link in the comment section. It’s much better to ask in advance than risk annoying the writer by adding your own unsolicited links!
Guest blogging
By engaging with and becoming known to other writers and bloggers in your industry you can pave the way to ask for a guest blog slot on their blog or online magazine. Guest posts not only create stronger ties between you and other players in the industry but they also help to raise your profile as you will start to be seen as an authority in your niche.
Be active on social media
As well as sharing news on your social media channels, use this medium to hone your copywriting skills. Test which updates create the biggest reactions – it could be jokes, anecdotes, rants or questions for example. Mix things up by adding images of your work or things you find interesting alongside succinct write-ups. Network with key people in your industry and build up your profile by interacting with them. Remember though, no one likes a spammer so don’t pester people or post irrelevant updates for them. Keep on topic, be friendly and enjoy getting to know people.
Copywriting is a major part of marketing yourself online and by creating remarkable content and interacting with people, you will begin to be seen as an authority in your industry and your company’s voice will start to be heard.
(via Pure Ink.)
