Would Bill Bernbach’s famous “Lemon” ad for Volkswagen Beetle be a great PPC ad?
David Ogilvy said, “The more you tell, the more you sell.”
Would he write online text ads?
If a freelance copywriter comes on the first page of Google, Yahoo and Bing, does it mean he is a great copywriter?
It could be he is just good at SEO and SEM, not copywriting.
In my opinion, Bill Bernbach and David Ogilvy would be great copywriters in digital age.
What do you think?