Yes. Great copywriting is one of the easiest ways to dramatically increase sales so don’t miss an opportunity to give your business a boost and follow these top tips.
1. Know your product or service
If you’re copywriting for your own business then writing about your product or service is easier as you’ll have an in depth knowledge of what you’re writing about, especially if you’ve designed and developed it. If you’re copywriting for a company where you’ve not had a great deal of experience with their product or service then this isn’t necessarily a bad thing as you can see the benefits the company offers with a fresh pair of eyes. You can think like a customer and spot and highlight what’s good about the product or service in your copywriting.
2. Know your target audience
Firstly, you need to understand who you’re writing for. The people you’re writing for are invariably your customers so connect with them and you’re likely to make more sales. If you know the demographics of your target audience then you will know what your customers want, need and expect. To get to know your audience, research the type of people who have already bought from you and build up a profile of your ‘typical’ customer in terms of gender, age, interests, geographical location or anything which is relevant to what you sell. Connecting with your audience by creating copywriting which speaks directly to them will help to increase sales as your customers will find it easier to understand how your product or service can benefit them.
3. Don’t be dull
Dull writing is a sign of a lack of confidence with what you’re writing about, you can play it safe and hide behind stilted language or over complicate your copywriting to hide the fact that you don’t really understand your product, service or target audience. By following steps one and two you should avoid the dullness trap but if your copywriting is boring you as you write it, then stop. Check out your competitors’ websites and offline marketing literature and if your content sounds similar to theirs then it’s time to step it up. Think about why people choose to buy your products or services, what excites them about it? You can translate this excitement to your copywriting.
4. Be consistent
One of the easiest ways to turn off your audience and make them take their money elsewhere is to be inconsistent with what you’re writing. People need the reassurance that they’re spending their money wisely and having a consistent key message throughout your copy makes it easier for them to believe your company is the right one to buy from. Focus on what makes your product or service special and make that message clear throughout your copywriting.
5. Be neat
Poor spelling and grammar is like a red flag to potential buyers as it makes a company look unprofessional and therefore untrustworthy. Even if you’re a professional copywriter, you should still have some quality control in place and proof your work and then ask a colleague to read over what you’ve written and then proofread it again.
This blog post first appeared on Pure Ink.