Isidro Ferrer : On one side the world enters and on the other side poetry comes out

Que Se Mueran Los Feos

Film title sequence.

Que Se Mueran Los Feos

Film title sequence.

Retrospective of Isidro Ferrer’s work.

Isidro Ferrer is  elusive on the Web, except mentions on few blogs and book sites.  This Spaniard's  work is genius. . Isidro combines illustration, objects, animations  and graphics with humour, style and intelligence. Though describes himself as a “slim guy who lives in Huesca. He’s not too tall nor to short and has very little hair left on his head (although it hasn’t always been like that).“ He works by “devoration”, like the verse making machine imagined by Juan de Mairena: “On one side the world enters and on the other side poetry comes out”.

All sources ackowledged.

You have been Horoscoped

Do horoscopes really all just say the same thing? Data  of 22,000  horoscopes was scraped and analyzed.   See the visualization and make up your  own mind.  

This statistical analysis appears to reveal something. The bulk of the words in horoscopes (at least 90%) are the same.  When it comes to India ,  I notice that most horoscopes on the  Web  use about the same words - “someone”, “really”, “quite” – were just qualifiers and not really revealing. 


The brilliant  thing is, once you’ve isolated the most common words, you can actually write a generic, meta prediction that would apply to all star signs, every day of the year.

Thanks to  David McCandless and  Thomas Winningham .

Here is as another I generated from a basic program :

2011: Horoscopes For All Zodiac Signs

 Compared with 2010 next year promises to be more tolerant and it will bring us less unpleasant surprises. Should say that after the last year it will be also much harder to surprise somebody with ecological disaster or financial crash.

Having spent couple of weeks on the wave of philanthropy, already at the end of January we will be totally determined to cope with our lives. Till the beginning of June energetic, courageous action, achievement-oriented spirit will be appreciated.

In March for Aries the planet of fortune Jupiter will be joined by Uranus, the patron of progressive and original ideas, sciences and discoveries (last year both were expressing in the same position the hostile aspects with the other planets, but this year  the Good ones“ will have stronger cards and the Bad ones“ will attack one by one, and because of that the horses should be managed to be saddled up on the run, especially in the business area, as we know, only the ones who have managed to get on the merry-go-round, will have a seat there).

For a moment also Neptune drops in to the Pisces sign, reminding about the ideals and taking care that there will not be stepping over the corpse in the fight for competition.
 

Everything that will be planned or started in the spring, claims for proper grounding in reality, and starting from June we will be given such a possibility. The planet of fortune and development Jupiter will stay till the end of the year under the sign of hardworking and in all matters profoundness loving Taurus, by the way to whom also the topics of passion and money are not unknown. Use this energy of the fertile ground in your life and let it be a productive year!

Here is my horoscope  generated from Molluskan Zodiac by Keith Bradnam :

The Molluskan Zodiac (sometimes known as the Mariners Zodiac).  I am The Octopus:

 Today for The Octopus: 

"Take a second look at what you are wearing. Your friends think that it is time that you burn your wardrobe. Maybe they are right? The current problems with your job are partially due to the monotony that surrounds you. Kick start your career by doing something to shock your colleagues and show them your inner beast. Tick tock, someone will be running late for a meeting with you. They are lazy fools. "

The Octopus :

The wisest of all mollusks. Famed for their abilities to deceive and for their skills in map-reading. Always treat an octopus with a mixture of respect, fear, indifference, and loathing.

Likes:  Everything and nothing

Dislikes: Vulgarity and profanity

Lucky numbers: 38°32, and 121°44

Unlucky numbers: 53°33, and 1°28

Just to clarify, Sunil, the Octopus is  not related to Paul, The Octopus.  The  cephalopod mollusk who  correctly predicted the winner of each of the Germany national football team's seven matches in the 2010 FIFA World Cup, as well as the outcome of the final.  RIP Paul, The Octopus.

I would get all hyped up over these realizations if it weren’t for today’s horoscope for Librans:

“Just keep coasting. In matters of love, reason, statistics or facts may not add up to happiness and they could mean a cold heart.  Allow yourself to be healed by the efforts of someone who wants to shower you with love and affection . You need to experience things for a while and be passive. Take care of  yourself.  ”

How to run a successful ad agency

Of late I have been noticing posts around the blogosphere that basically give tips to us moronic creative types on how to run a successful advertising agency.


They are as follows:


1. Snag a client. Preferably your maternal uncle.


2. Take down his brief (no pun intented).


3. Pad it with four or five words of jargon and pass it on to the creative team


4. Ask for several options.


5. Reject until deadline looms.


6. Curse creative team and show client ad anyway.


7. Client incorporates necessary changes and wants the logo increased by 500% with 50 starbursts and 5 coupons.


8. Kick creative ass. Give them lessons on how to be “business-minded” and a “mature professional” (which they have heard N number of times in their prior agencies).


9. Focus on bottomline. Forget headlines.


10. Please client, his wife, his golfing buddies and his great grand aunt ( all who indirectly add their own two bits).


11. Release mediocre, dull, committee-driven ad which downright insults the customer’s intelligence.


12. Back it up with million bucks of media spend and brainwash customer rather than gently persuade him.


13. Claim success for sales which had nothing to do with the advertising but other factors: monopoly, weak competition, great distribution, dealer push, strong existing brand equity, etc.


14. Reduce creative director to figurehead.


15. Rationalize bad ads.


16. Suck up to potential clients at trade gatherings.


17. Go to Step 1 and repeat entire process till you can sell out to big network agency.


~ Sunil Shibad.  All Lefts Reserved  

Reister: X -Rays

Client: Riester Medical Equipment


Ad Agency: The Flea


Arr Director: Mandar Wadke


Copywriter: Sunil Shibad

Taj Residency: Twist

Client: Twist, Taj Residency


Ad Agency: IBD India, Mumbai


Art Director: Mandar Wadke


Copywriter: Sunil Shibad

Lady Dior: Lady Grey London

In what some would consider to be cinematic excellence  , director John Cameron Mitchell orchestrates an eight-minute short film for Christian Dior's Lady Dior during which French actress Marion Cotillard offers inspiration to a wheelchair bound Sir Ian McKellen and an artistically stifled painter, Russell Tovey. It's quite touching actually.


The film, called Lady Grey London, has Cotillard performing in front of a spellbound audience and driving men mad with desire. She invites one of her onlookers , a wheelchair-bound  Sir Ian McKellen , to her dressing room where she works magic on his legs.  And then but  I don't want to spoil  the end .

 
The film, called Lady Grey London, has Cotillard performing in front of a spellbound audience and driving men mad with desire. She invites one of her onlookers , a wheelchair-bound  Sir Ian McKellen , to her dressing room where she works magic on his legs.  And then but  I don't want to spoil  the end .


Lately I feel advertisers have made a concerted effort to blur the lines between advertising and  film. The medium is the message. In this case the medium is film, or, to be more precise, the 'filmatorial'.
However, having said all that and after putting a lid on the cynic in me, I must say it is beautifully done from a cinematic perspective. It is also a tribute to great direction and writing as it relays a message in a matter of few minutes, without sacrificing the style factor or  overshadow the brand  by the celebrity . Isn’t that what fashion  is all about?

(via  Adrants )