A classic TV spot for London Metropolitan Police recruitment, circa 1990. Dealing with issues such as domestic abuse, race, drink related violence and internal police disagreement which are just as relevant today. And all with a raw energy, delivering realism and objectivity by using the inspirational Rudyard Kipling’s poem 'If', intelligently juxtaposed with scenarios faced on a daily basis by police officers.
It is brilliant, and would undoubtedly make anyone want to don the bobby helmet. Or in my case, the khakhi. .
Curiously, Rudyard Kipling and Indra Sinha were born in Mumbai, India . Or to be precisely, within a one mile radius of Mumbai Police headquarters.
Client: London Metropolitan Police
Ad Agency: Collett, Dickenson & Pearce (now CDP/Travis Sully, London )
Art Director: Neil Godfrey
Writer: Indra Sinha
Director: Roger Lyons
2 comments:
CDP was CDP. Collett Dickenson Pearce. It was never anything else.
CDP was CDP. Advertising as advertising. Sir Jamsetjee Jeejeebhoy School of Art and Industry in Bombay is te alma mater of India's best art directors Rudyard Kipling's birth home still stands on the campus of the J J School of Art in Mumbai and for many years was used as the Dean's residence. Although the cottage bears a plaque stating that this is the site where Kipling was born, the original cottage was pulled down decades ago and a new one built in its place.
Many don't know about the beauty of Mumbai. Including those living in Mumbai.
Sunil
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