Chanel Egoiste: Selfish

Passion, anger, emotion. The French women don't suffer fools too well. Chanel Egoiste Pour Homme tv commercial. Outrageous, brilliant, sophisticated, irrational and inspirational. Circa 1990.



Voiceover: Translation from French:

“Selfish/Where are you?/Show yourself , miserable!/Be sure my anger !/I will be implacable !/Oh rage! Oh despair ! Oh my betrayed love !/Have I been living then so much that for this infamy?/Show yourself selfish!/ Selfish! Selfish ! Selfish ! "


While the Western culture celebrates individuality, the Asian culture places great emphasis on conformity and fitting in. The cult of the luxury brand is so powerful that Asian consumers account for as much as half of the $80 billion global luxury industry.

No wonder this older tv spot really conveys the sophistication of Chanel whereas the new French fashion houses target marketing to an Asian consumer’s mindset. Result? Tacky, celebrity- peppered ads.

Unfortunately, yours truly is in a minority.


For classic music lovers in the Chanel Egoiste’s soundtrack :

Valery Gergiev conducts the London Symphony Orchestra performing the complete version of Sergei Prokofiev's "Montagues and Capulets” from Romeo and Juliet.

PES: Western Spaghetti

Filmed in stop motion, Western Spaghetti is a clever cooking simulation, an arts-and-crafts extravaganza that manages to make bubble wrap look like boiling water and lets red velvet fill in for tomato sauce. The ingeniously inedible meal is the work of Adam Pesapane, 35, a digital artist in New York City who goes by the nickname PES. It’s truly magical.

Lakme: Colors: Featuring Aishwarya Rai

Long before Aishwarya Rai is as a superstar today, she was the Lakme woman.  If I recall before my inning at Trikaya Grey ad agency, Sharon Clarke Sequeria was the Lakme woman. My alumni, Trikaya Grey, was one of India’s best creative shops.

This Lakme tv commercial was aired in circa 1994. RIP Ravi Gupta.

Quote:

“Sure, every agency slogs over them, but Gupta tenaciously insists that a brief be reduced to a single line. All the arguments, the fights over strategy and positioning over media planning and the client’s own suggestions happen before: only when everything can be said in a one-line statement that everybody agrees with does it go to creative.”

Via Economic Times



Creative Directors : Alok Nanda/Preeti Vyas-Gianetti

Art Director: Divya Thakur

Copywriter: Ronnie Wadia