Monday, March 29, 2010

Vista Restaurant: Culinary postcards from around the world


Vista Restaurant.  Culinary postcards from around the world ad campaign. Circa 2006


experience
vista01




experience
vista02



experience vista


Client:  Vista Restaurant. Taj Lands End

Ad Agency: IBD Brands, India

Art Director:  Mandar Wadke

Copywriter: Sunil Shibad


Tuesday, March 09, 2010

BMW: Dinner for RR

Like that trick where you pull the table cloth out from under the dishes? Then you'll love this viral video from BMW that makes you believe its "zero to 100km/h (62 mph) in just 2.9 seconds" claim.



Monday, March 08, 2010

International Women's Day: Breasts



Tagline: 8th March. International Women's Day.
Change the way you look at women.


Director: Vivek Kamat
Art Director: Mangesh Rane
Copywriter: Sunil Shibad
Ad Agency: The Flea

Tuesday, March 02, 2010

Diva Maharashtracha : Warli diners

 Diva Maharashtracha: Warli 1



Diva Maharashtracha: Warli 2


 Diva Maharashtracha: Warli 1










Brief: Position Diva Maharashtracha as a restaurant that serves authentic Maharashtrian cuisine. A restaurant that serves more than just the ubiquitous Mumbai snack, vada pao.

Warli art is an ancient Indian folk art tradition of painting of a tribe from Maharashtra called Warli. Historians believe that the Warli tradition can be traced back to as far as the Neolithic period between 2,500 BC and 3,000 BC. Warli paintings are indigenous to Maharashtra. The word “Warli” come from the word “warla” which means the piece of land. Warli is the name of the biggest tribe found on the northern outskirts of Mumbai.

Their major designs include the harvest season, celebration, wedding, rituals and births ( and in the case of these series of posters, couples dining.)

The hallmark of Maharashtra’s Warli paintings is the use of geometric designs such as triangles, circles, squares, dots and crooked lines are used to depict human figures, animal figures, houses, crops, etc. Warli art is known for its monochromatic depictions that express the folk life of Maharashtra. Predominately white color is used on an earthen background.


Client: Diva Maharashtracha

Ad Agency: IBD India, Mumbai

Art Director: Mandar Wadke

Copywriter: Sunil Shibad

Illustrator: Rashmi Hazare

Digital Arist: Surendra Adivarekar