Wednesday, January 06, 2010

Stanza Fashion: Anti-stuffed shirt

Monday


Shoes



Fish


Words


Opinion



Problem


Humble


Client: Stanza Fashion

Ad Agency: Icecube Design & Film

Creative Director: Rafeeq Ellias

Art Director: Mangesh Rane

Copywriter: Sunil Shibad

Photographer: Rafeeq Ellias

10 comments:

Jake said...

Very well written, Sunil.

Lajla said...

Excellent, Sunil. I was so busy reading the very cool copy that I neglected to notice the shirts. ;-)

Beautiful work all the way around.

newnimproved said...

Thanks Jake and Lajla for your fulsome praise.
Sunil

Vidya (not logged in) said...

I like! Opinion on shirts reserved, but the ads are what I'd have cut out and pinned up back in the days of cut-out-and-pin-up.

SPACE said...

Great work Shibad.

Umesh

NYUZ said...

To put it in a stanza Sunil...
Great Visuals....Nice use of color, and the absence of it...And of course, Great punchlines.
Now to find so many evolved males, to love the ads and buy the stuff!
Good Advertising is the one that Sells na bhai?

Bhatnaturally said...

Have been an admirer of this campaign for quite some time now. Great work, Sunil. BTW isn't the one about 'for every problem...' a quotation from someone famous? Nice stuff anyway.

jacob said...

I have always been curious about functionality in websites and, well, the world in general. I read this article with great interest. It does seem to me that the reason we comment is to speak our minds so why not have the comment field first? However, as others have pointed out, one gets used to the conventions regardless of reason.
online marketing

Claudia Lawrence said...
This comment has been removed by the author.
Richard Laurence Baron said...

Well, if anything, Sunil, shirt these headlines are better (snappier, stranger, stronger) than the Benzer boards. You have created a 'state of mind" with these that's the slightest bit off-center and therefore completely enjoyable.