






Client: Stanza Fashion
Ad Agency: Icecube Design & Film
Creative Director: Rafeeq Ellias
Art Director: Mangesh Rane
Copywriter: Sunil Shibad
Photographer: Rafeeq Ellias
A blog by a copywriter from India about new and improved ways to communicate, be it through a better web site, logo, ad, billboard, viral film, marketing strategy or television commercial.







10 comments:
Very well written, Sunil.
Excellent, Sunil. I was so busy reading the very cool copy that I neglected to notice the shirts. ;-)
Beautiful work all the way around.
Thanks Jake and Lajla for your fulsome praise.
Sunil
I like! Opinion on shirts reserved, but the ads are what I'd have cut out and pinned up back in the days of cut-out-and-pin-up.
Great work Shibad.
Umesh
To put it in a stanza Sunil...
Great Visuals....Nice use of color, and the absence of it...And of course, Great punchlines.
Now to find so many evolved males, to love the ads and buy the stuff!
Good Advertising is the one that Sells na bhai?
Have been an admirer of this campaign for quite some time now. Great work, Sunil. BTW isn't the one about 'for every problem...' a quotation from someone famous? Nice stuff anyway.
I have always been curious about functionality in websites and, well, the world in general. I read this article with great interest. It does seem to me that the reason we comment is to speak our minds so why not have the comment field first? However, as others have pointed out, one gets used to the conventions regardless of reason.
online marketing
Well, if anything, Sunil, shirt these headlines are better (snappier, stranger, stronger) than the Benzer boards. You have created a 'state of mind" with these that's the slightest bit off-center and therefore completely enjoyable.
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