What's your take?
The Official Be Stupid Philosophy
Like balloons, we are filled with hopes and dreams
But. Over time a single sentence creeps into our lives
Don't be stupid.
It's the crusher of possibility.
It's the worlds greatest deflator.
The world is full of smart people.
Doing all kind of smart things.
That's smart.
Well,
were with stupid.
Stupid is the relentless pursuit of a regret free life.
Smart may have the brains.
but stupid has the balls.
The smart might recognize
things for how they are.
The stupid see things for how they could be.
Smart critiques.
Stupid creates.
The fact is
if we didn't have stupid thoughts
we'd have no interesting thoughts at all
Smart may have the plans.
but stupid has the stories.
Smart may have the authority
but stupid has one hell of a hangover
It's not smart to take risks.
It's stupid.
To be stupid
is to be brave
The stupid isn't afraid to fail.
The stupid know there are worse things than failure.
like not even trying.
Smart had one good idea,
and that idea was stupid.
You can't outsmart stupid.
So don't even try.
Remember
only stupid can be truly
brilliant
So,
Be stupid.
4 comments:
死亡是悲哀的，但活得不快樂更悲哀。..................................................
I hadn’t caught up with the latest in a quite broad range of often-bizarre (to my eyes) ads from Diesel, Sunil. So we appear to be faced with what ostensibly is a response from the clothing line to the Trendwatching 2010 trend report – brands will benefit from edgier advertising. In fact, the report notes, “2010 will be rawer, more opinionated, more risqué, more in your face than ever before.”
As new as these Stupid ads are, they’ve already been jumped on by bloggers like:
http://imeanwhat.com/youcallthisfashion/stupid-ads-from-diesel
At the same time, brands like Red Bull are already “pioneering” edgy, even stupid stunt-related promotions, like:
http://www.youtube.com/watch?v=0GZg0GnR1co
I’m with you, though.
Equating “stupid” with “risky” or “stupid” with “fun” is actually not so bad a thing. I probably wouldn’t build an entire ad campaign around it, but I’m not ready to condemn a good brand even if it is being sat upon by an elephant.
And really, people don’t really need $200 jeans to act/be stupid. It comes with the human territory.
I think creating controversy with such campaigns is good for the brand. As for Be Stupid, the 40-somethings may find it bizarre, idiotic but the 20-somethings will love it. I liked it even though I i don't fit in the latter group!
http://www.lbhat.com/advertising/diesel-be-stupid-a-counter-point
Fast Company has a good comment on this at http://bit.ly/cA6Uj4.
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