Sunday, July 26, 2009

Billy Collins' animated poetry

Billy Collins was born in New York City in 1941. He is the author of several books of poetry, including Ballistics (2008), She Was Just Seventeen (2006), The Trouble with Poetry (2005); Nine Horses (2002); Sailing Alone Around the Room: New and Selected Poems (2001); Picnic, Lightning (1998); The Art of Drowning (1995), which was a finalist for the Lenore Marshall Poetry Prize; Questions About Angels (1991), which was selected by Edward Hirsch for the National Poetry Series; The Apple That Astonished Paris (1988); Video Poems (1980); and Pokerface (1977).

A recording of Collins reading thirty-three of his poems, The Best Cigarette, was released in 1997. Collins's poetry has appeared in anthologies, textbooks, and a variety of periodicals, including Poetry, American Poetry Review, American Scholar, Harper's, Paris Review, and The New Yorker.

His work has been featured in the Pushcart Prize anthology and has been chosen several times for the annual Best American Poetry series. Collins has edited Poetry 180: A Turning Back to Poetry (Random House, 2003), an anthology of contemporary poems for use in schools and was a guest editor for the 2006 edition of The Best American Poetry.

About Collins, the poet Stephen Dunn has said, "We seem to always know where we are in a Billy Collins poem, but not necessarily where he is going. I love to arrive with him at his arrivals. He doesn't hide things from us, as I think lesser poets do. He allows us to overhear, clearly, what he himself has discovered."

In 2001, Collins was named U.S. Poet Laureate. His other honors and awards include fellowships from the New York Foundation for the Arts, the National Endowment for the Arts, and the Guggenheim Foundation. In 1992, he was chosen by the New York Public Library to serve as "Literary Lion". He has conducted summer poetry workshops in Ireland at University College Galway, and taught at Columbia University, Sarah Lawrence, and Lehman College, City University of New York. He lives in Somers, New York.


Forgetfulness:




The Dead:




The Country:




Some Days:




Now And Then:




The Best Cigarette:




Walking Across The Atlantic:




Hunger:




Budapest:


Nike's LeBron James social media fiasco




Apparently Nike has not been briefed on the Streisand Effect.



To quote the bastion of internet memes that is Wikipedia: "The Streisand effect is an internet phenomenon where an attempt to censor or remove a piece of information backfires, causing the information to be widely publicized."



The term was coined in 2003, when singer Barbara Streisand sued a photographer who took an aerial photo of her California beach house, and demanded the picture be removed from the website Pictopia.com, citing privacy concerns.



As a result, the subsequent trial raised public knowledge of the damaging photograph, which became somewhat of an internet sensation and spread like wildfire through the various channels of social media, in their infancy at the time.



The bottom line is that much more people saw the photograph than if Streisand wouldn't have made such a fuss in the first place, no doubt due spite - and to the nefarious nature of the act, suppressing freedom in an era of free.



It's common sense, and should be rule number one for brands dealing with social media.



Even the mere idea of trying to hide something should be ultimately abandoned, as the internet will seek it out, and air it for all to see, simply out of principal - even if it's something stupid photograph of some stupid house, among 10,000 others.



Imagine the backlash if a brand had something actually juicy, something actually worth sweeping under the rug.



Bad Nike, bad.



The sportswear brand, known for sponsoring the world's finest athletes, has a real cracker on its hands with LeBron James - the 24 year old basketball phenom, good enough to be the next Michael Jordan, if he could ever get a decent supporting squad.



But ultimately, he's brandable. And dependable, with a long, winning career ahead of him. Pure Nike.



So, when hosting a training camp for young college players earlier this month, LeBron James was 'dunked-on' by a 20-year-old nobody named Jordan Crawford.



A 'posterising' dunk (ie one you would find on a basketball poster), the ultimate humiliation, two-handed, over the head of the hapless victim.



Not something you want caught on video, your star sponsor being jumped over, dunked on, shamed, disgraced, mortified, etc.



Soon after the event took place, without much more than a few hoots and hollers from the hundreds watching in the stands, Nike demanded CBS, who was filming the event, confiscate all the tapes of the dunk - creating instant demand for said video, virtual currency.



Did Nike really think no one in the bleachers would be filming? Surely not. But its plan backfired, badly.



Of course, the video found its way onto YouTube, although admittedly taking longer than usual, about two weeks compared to the requisite two hours or so.



After watching the video, the dunk is hardly noticeable, and would have likely escaped besides a stray 'Didja see...?' among the few in attendance.



But no, Nike didn't want the internet to see it, so naturally, the internet sought it out, and make sure everyone else does too. It's Streisand, brands beware.

(via Brand Republic)

Friday, July 24, 2009

Endeavour astronauts answer your questions from space

Because the space shuttle Endeavour launched into space last week, NASA Astronaut Mark Polansky and the STS-127 crew aboard invited people to ask them questions about space exploration. Videos came in from all around the world, and many of the questions came from kids, curious to learn more about what it's actually like in space. Now that they're finally in orbit, the STS-127 crew is answering these questions via video and posting them on the NASA YouTube channel.


Cameron, recording a video from England, asks: "What would happen if you were to fly into a black hole?"





Dawn from Indianapolis, Indiana asks: "If youre in a spacesuit, especially on an EVA, and you have to sneeze, how do you deal with that, especially if it splatters? Also, if your nose itches while youre in a spacesuit, how do you deal with that?"

Mission Specialist Dave Wolf responds:





In this video, Polansky answers 13-year-old Rio Morales's question: "What's the best thing about being in space?"




Thursday, July 23, 2009

Volunteering and activism on YouTube

Activism today isn't limited to picket lines and marches on the mall — people have taken their movements to the web, and YouTube has become an important platform for exposure. Every day, people use YouTube to fight for causes, whether they're hunger-striking celebrities like Mia Farrow for Darfur:




Or a 9-year-old kid in Pittsburgh, PA who used YouTube to protest a new development in his neighborhood that would ruin his favorite kickball lot:





On Citizentube, the YouTube blog that chronicles the way people use video to change the world. Digital activists use YouTube in three basic ways: to shine a light on issues that need more exposure, to drive action around causes they care about, and to create.

Witness, a nonprofit organization whose mission is to document human rights abuses around the world through video, offers an excellent example. This video from their YouTube channel chronicles the clashes between the Burmese military and rural ethnic minorities:




InvisiblePeople.tv is giving voice to America's homeless through video:






Of course the protests in Iran :






And China:





Through YouTube, charity:water was able to raise over $10,000 in one day — enough to build two brand-new wells in the Central African Republic and give over 150 people clean drinking water for 20 years:





Video Volunteers is YouTube's version of a new platform that Google has launched called All for Good, which helps match citizens with volunteer opportunities in their local communities. Built in partnership with the White House, All for Good is sort of like a Craigslist for community service. But you don't just have to show up at your local soup kitchen or animal shelter to give back -- volunteering in the 21st century can be done entirely online:





Whether you're an aspiring filmmaker, an at-home vlogger, an advertising aficionado, or just someone with a video camera and some spare time on the weekend, you can be a Video Volunteer. And if you're a nonprofit who would like to find a video volunteer, you can visit the Video Volunteers channel for information on how to post a video assignment.


(via Citizentube)

Wednesday, July 22, 2009

If Paris Hilton could read, she'd buy one





What is the creative route you would take to advertise a brand of fashion accessories crafted from recycled newspapers? Save the environment, right? No. To promote a line of Couture Planet handbags and accessories made from recycled newspapers, a group of creatives, Keith Lane, Deborah Hines and Frank Rapp put together a witty series of posters that celebrate the demise of the newspaper, poke fun at Prada and call attention to Paris Hilton's apparent lack of readings skills.

(via AdRants.)

Tuesday, July 21, 2009

Is YouTube the new creative goldmine?

Kozyndan’s Colored Rabbits:



Photobucket

Sony Bravia: Colored Rabbits:



Ad Agency: Fallon UK.



The makers of the ad admit that they'd seen the artwork prior to shooting, but deny that it influenced them.



Eyebrows Dance:





Cadbury’s Eyebrows Dance:



Ad Agency: Fallon UK.



West 49 Gorilla:





Cadbury’s Gorilla:



Ad Agency: Fallon UK.



David Letterman: Bouncing Balls in San Francisco.



Sony Bravia: Bouncing Balls in San Francisco.



Ad Agency: Fallon UK.



Mark Simon Lewis’ film: Zoetrope



Sony Bravia: Zoetrope



Ad Agency : Fallon, UK.

“I got a sense the Sony ad was maybe influ­enced by Mark’s film,” says Katie Daniels, a freelance producer who worked on the film and contacted CR at the time of the blog story on the Bravia spot. “Obviously the idea of a zoetrope is not new, but from the atmosphere I had a sense that they’d watched the film. But it wouldn’t be so grating if they hadn’t got in touch and then we’d not heard from them again, that was bad etiquette. Directors are creating these films as showpieces for little or no money in the hope they’ll get commercial work.”

Following the furore on the blog, Fallon explained that the contact had been made with Hewis in relation to a different strand of the project for Sony, and that the production of the Bravia-drome ad was already well underway by the time this occurred. The agency is also categorical in its assertion that it never takes its ideas from outside sources. “We would be doing ourselves a huge disservice if we were found to be deliberately taking an idea from elsewhere,” says Fallon partner Chris Willingham. “That’s so fundamental to our work, and why clients choose us.”



Peter Fischli and David Weiss Rube Goldberg Chain Reaction:




Honda: Cog: Rube Goldberg Chain Reaction:

Ad Agency: Wieden+ Kennedy, UK.



Tony Davidson, creative director at Wieden & Kennedy, said the (Honda Cog) film carried various cultural references. He told Creative Review: "Advertising references culture and always has done. Part of our job is to be aware of what is going on in society. There is a difference between copying and being inspired by."



Michel Gondry Music Video:





Talk Talk:



Ad Agency: CHI, UK.



Takeuchi Taijin's Wolf and Pig film:





Olympus PEN Camera:



Ad Agency: DSG, Germany.



Student Film: Insert Coin:





Coke: Happiness Factory:



Ad Agency: Wieden+ Kennedy, USA.



Robert Siedel: Appearing Disappearance:



appearing disappearance | 0:35 min | d 2007 | Advanced Beauty from 2minds on Vimeo.

“Appearing disappearance is part of the high definition art project Advanced Beauty from 2007. It was curated by Universal Everything (universaleverything.com) and scored by Freefarm (freefarm.co.uk). Sadly it only was released on DVD, but here in its intended HD detail. A full HD version can be found at my homepage.

It's basically a hypercomplex structure made out of intervening layers of motion, that reveal over several viewings. There are even mocap driven traces of humans in the image, but often they are just overseen. A "backwards version" called "disappearing appearance" was produced as well and should help to unveil all the details...

It was "referenced" by Psyop for a Nokia spot (vimeo.com/2549728) without my knowledge. But not only me, also UVA (vimeo.com/2376770) appears in the spot... Any comments on such a shameless behaviour are more than welcome!”

~ Robert Siedel




Eliza Williams' excellent article The YouTube Dilemma from Creative Review’s May issue (which you can read here) discussed the difficulties ad agencies are getting themselves into over YouTube.



On the one hand, here is a rich source of ideas to "borrow" and adapt for campaigns; on the other, is the realization that they cannot get away with simply taking others' ideas for their own use as they would have done in the past.



I agree with Mr Tony Davidson that “advertising references culture” but where does one draw the line?



What do you feel? Please post in the comments section.

Thursday, July 16, 2009

Community video training camp in Goa, India

The first ever event to bring together witnesses, champions and makers of community video from around India


August 10 to 14, 2009, Goa, India.



Are you interested in creating media with grassroots communities? Does the world of video excite you? If yes, come to this camp to learn more and share more.

Video Volunteers is organizing a five-day Community Video Training Camp for community video practitioners, media and communication students, academics, and NGOs. It is a platform for everybody to come together and share experiences from the field as well as learn various practical skills such as making music videos, video blogging, animation and many more. For details of the camp, please click:
http://www.videovolunteers.org/community-video-training-camp/


Community video is a form of citizens' journalism that is “of, for and by communities.” Disadvantaged communities are given tools and necessary training to express their needs and knowledge – to shout out, to celebrate and to debate in their own voice. Over the last few years in India, several NGOs have started community video projects, and innovations in related fields, like community radio, rural Internet networking and video blogging, have taken off like wildfire. This camp will further the learnings, innovations and experiences.

For registration, please click:

http://www.videovolunteers.org/community-video-training-camp/cv-training-camp-registration-form/.

Feel free to call 0832-2281032 and speak with Bhawana, Camp Coordinator.

We can accommodate only 100 participants, so please register at the earliest. Participants should arrive by the evening of August 9th, 2009, as the workshops begin early on Monday. You can stay over in Goa after the training camp as 15th and 16th of August are holidays. However, you will need to cover your own expenses during those days.

Video Volunteers (www.videovolunteers.org) is one of the lead innovators in the world of community video. Three years ago, the leaders of VV created a model of community video - 'Community Video Units' - that has now been instituted by 12 NGOs around India. More than 150 community producers have been trained, whose films have caused thousands to take action on their issues. These producers' learning and vision will inspire others about what is possible when communities have a voice that is creative, powerful, inspirational and passionate.

Looking forward to meeting you at the Camp!

Warm regards,
Stalin, Jessica, Namita, Sapna, Mehul, Anil, Manish, Bhawana, Laina, Alexandra, Priya, Saurabh, Abraham, Arun

Sunday, July 12, 2009

Prince Charles’ MySpace campaign gets thumbs up

Prince Charles’ decision to become the first Royal to use a social network to campaign for a worthy cause was warmly received by the majority of the public interviewed in the latest Brand Republic video.



Levi's: Go Forth, America

Levi Strauss and advertising agency Wieden + Kennedy have launched a new advertising campaign, “Go Forth”, presenting an optimistic tone in a time of pessimism in the United States. The online (goforth.levi.com), print and television elements borrow words and concepts from American poet Walt Whitman to establish a pioneering tone for the “New Americans”.


The audio in this spot is believed to be an original wax recording of Whitman’s real voice reading four lines of his 1888 poem “America”, part of the inspiration for the Manifest Destiny movement.


America
Centre of equal daughters, equal sons,
All, all alike endear’d, grown, ungrown, young or old,
Strong, ample, fair, enduring, capable, rich,
Perennial with the Earth, with Freedom, Law and Love,
A grand, sane, towering, seated Mother,
Chair’d in the adamant of Time.

~ Walt Whitman