A blog by a copywriter from India about new and improved ways to communicate, be it through a better web site, logo, ad, SEM plan, billboard, viral film, SMS promotion, marketing strategy or television commercial.
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Take a virtual trip inside the human body at a cellular level to see how blood vessels grow to feed tumors. Stopping this growth is one of the primary lines of attack scientists take in trying to defeat diseases, cancer in particular.
Wired.com got an exclusive early look atAmgen’s new website, which aims to explain blood-vessel growth, or angiogenesis, and how it relates to cancer. The video above is just the first of 15 produced by Amgen that explore various aspects of angiogenesis and potential ways to control it in beautiful, lifelike videos.
Angiogenesis is critical for tumors to grow beyond a few millimeters, and for cancer to metastasize to other parts of the body. Cancer cells use the blood vessels as conduits to other areas of the body, where a single cell can set up camp and begin forming a new tumor. Stop angiogenesis, and you stop cancer.
Ventura Highway" is a popular 1972 song by the rock group America from their album, Homecoming.
Vocalist Dewey Bunnell has said that the "alligator lizards in the air" in the song are references to cloud shapes. He also explained in their box set booklet Highway Highlight that the song is "about leaving," Dewey adds. "It reminds me of the time I lived in Omaha as a kid and how we'd walk through cornfields and chew on pieces of grass. There were cold winters, and I had images of going to California. So I think in the song I'm talking to myself, frankly: 'How long you gonna stay here, Joe?' I really believe that 'Ventura Highway' has the most lasting power of all my songs. It's not just the words — the song and the track have a certain fresh, vibrant, optimistic quality that I can still respond to.
"That's Gerry and Dan doing a harmony on two guitars on the intro. I remember us sitting in a hotel room, and I was playing the chords, and Gerry got that guitar line, and he and Dan worked out that harmony part. That's really the hook of the song."
"Ventura Highway" went on to become a #8 single for the group. The tune won many fans, including wrestler-turned-politician: "We went and played at Governor Jesse Ventura's inaugural out in Minneapolis. He asked us to — his wife is a horse lady, and she'd always loved 'A Horse With No Name,' and he had adopted this name, Ventura. So when he put together his cast of characters for his big inaugural celebration, he wanted us to come and play two songs, which we did."
Both this song and the album were recorded in the studio next to Stevie Wonder, who was then recording his classic album, Innervisions.
The song was notably sampled in 2001 by Janet Jackson for her hit single "Someone to Call My Lover".
The Japanese are known for great attention to detail, animation and minimalism. Here's an online video forIssey Miyake that amply demonstrates this fact. Added bonus, a great drum solo.
This has been out for a few weeks now, but it shows a fantastic use of the URL bar from German car rental company, Sixt. Unfortunately you can't see it outside of Germany, but there is a video of the campaign below.
Samsung dishes out cookie-cutter communication in the mass media but their online initiatives position the brand as being very tech-savvy. Here’s a little visual trickery from Samsung on YouTube. London-based The Viral Factory and the mobile handset provider posted a video that challenges the YouTube audience to figure out how they made a camera phone disappear without edits or effects. The video, shot entirely with the Samsung HD camera phone, features a man showing off the phone and a little magic. He eventually walks over to a mirror with the filming phone in hand, swipes his palm in front of the camera and makes the phone disappear. Voila! He then poses the question, how'd I do that? So, how many of you knew how they created the illusion before you read the comments section? What do you think of the tactic? Is this a clever way to engage the internet multitudes, or does it fall flat? Will we be seeing more ad-sponsored riddles online in the coming months? Share your thoughts or favorite magic tricks, below.
To help you get rid of all the stress building up in your system, I have come up with the Desktop Primal Scream Therapy.
Scream to the collection of colliding objects and there should be a response. Naturally, your computer must be equipped with a functioning microphone.
If you get a request to access your microphone, permit the program to do so. Use the level in the bottom left corner to determine if your microphone is active. Click the object to see a simulation of a loud scream.
Warning: Those with a history of high blood pressure, heart disease, ulcers, hernias and other medical conditions, please to consult your physician before undertaking this Desktop Primal Scream Therapy. If you feel light-headed, dizzy, or faint, get in touch with a doctor immediately.
1. Sit in front of computer screen. 2. Open mouth. 3. Scream into computer microphone. The louder the better. 4. Go to step 3. 5. Go the step 4. 6. Take a deep breath. 7. Go to step 5. 8. Go to step 7. 9. Stop.
There. Feels much better, doesn't it? You have discovered the cathartic joy of screaming your head off.
This would not have been possible without the open source code of jtarbell
In this startling time-lapse video, we see life's wonder unfold as a brave couple bare the entire process of making a baby, from fertilization to gestation to birth. Great educational video. More so in India, where confused adolescents get to know about the birds and the bees from the so-called black sheep at school.
To celebrate its 60th anniversary this year, ASICS (originally known as Onitsuka Tiger) proudly looks back at its Japanese heritage. The Zodiac Race is a very fine example of a variety of Japanese cultural items spun into a great viral marketing video. When it comes to animation, few can beat the Japanese.
We’re shown the sheep in action during the daytime, becoming one large black and white sheep, before being introduced to the power of LED lighting. Sheep are herded back and across, up and down the hills to enact a giant game of pong, recreate Leonardo Baa Vinci’s Mona Lisa painting, and a fireworks display. The YouTube video, which at this point has had 1,791,074 views, points to Samsung.com/LEDand encourages a search for Samsung LED TV.
Hello, I am Sunil (sshibad AT gmail.com). I provide creative solutions for brands, across traditional media, new media and interactive forms of communication.
I bring a lot of traditional agency experience to the table, and in my 20 years as a copywriter and creative director, I’ve developed a diverse portfolio of communication products. A lot of advertising, branding, corporate graphics, websites, social media marketing, and, of course, word of mouth and viral marketing.
Skype: sunilshibad
