In all of this, the designers at Red Lion, ( a division of Publicis India), have found a wealth of inspiration and a way to appreciate the chaotic culture in the form of the ‘Mathuradas Mill Culture Crawl’. It is a 3-day visual arts festival with the theme "Life around the Neighborhood” celebrating art, culture and heritage. Joining hands with Red Lion are Blue Frog, The Loft, IdeaLake, Krsna Mehta, Spenta, Publicis and Mudra.
The Crawl is a self-guided tour of community-initiated events such as music shows by Blue Frog, film screenings by Highlight. “Little Zizou” directed by Sooni Taraporewala, followed by a conversation with the director and cast outdoors on the street, (parts of the film were shot at this location), dance performances, a fashion show by WLC College, Light and Fabric Installation by Krsna Mehta, Heritage Exhibition by Red Lion at 'The Loft', web workshops by IdeaLake, visual arts, culinary arts, community art walks and much more. There are various artists living and working in Mathuradas Mills and the surrounding area, many are quite famous and on display in galleries, and more are hidden in nooks and crannies, waiting to be discovered and enjoyed.
So come enjoy some design, art, music and food this weekend. Red Lion has some funky stuff up on display and for sale at 'The Loft' a gallery very close to Blue Frog. One of us should be there to show you around.
~Elsie Nanji
Contact:
Elsie Nanji/ Red Lion elsie.nanji (AT) publicisindia.com
Srila Chatterjee/ Blue Frog srila(AT)highlightfilms.com
Anupa Mehta/ The Loft mehta.anupa (AT) gmail.com
Vandana Verma/ MudraMax vandana.verma (AT) mudramax.com
Viraj /Idealake viraj (AT) idealake.com
Images below:
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