These spots for WMJX, circa 1987, reinvented radio station advertising. Three other FM stations played the same genre of music.
Target market: Baby Boomers. Simple, yet powerful execution truly understood the human condition, and launched WMJX into the number 1 position overnight. And they've remained number 1 to this day. Job well done, Keith.
Baby:
Argument:
Home:
Client: WMJX 106.7 FM
Ad Agency: Keith Lane Creative
Creative Team:
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