"We have heard you. We are on it."
So says the Seth Bloom — a.k.a. Seth the blogger guy — the geeky talking head that AT&T has sent out to do damage control in the face of rising outrage among Apple iPhone users about the quality of AT&T's service, particularly in urban areas like San Francisco and New York.
(See for example Wednesday's New York Times, which dubbed the data-guzzling iPhone "the Hummer of cellphones.")
Bloom appeared in a series of YouTube videos in June and July when AT&T had good news to share with iPhone users — that it was extending upgrade eligibility, for example, or auto-authenticating Wi-Fi hotspots. As service deteriorated over the summer, he was silent.
But Seth the blogger guy was back Thursday to let us know that AT&T will enable its Multimedia Messaging Service (MMS) for iPhone users on Sept. 25 — a few days after its self-imposed "late summer" deadline, but close enough — and to explain, with charts and diagrams, that keeping up with the bandwidth demands of all those hard-driving Hummers is really, really hard.
For this video, blogger guy has left Starbucks and the AT&T store behind and moved to a studio, where he does his stand-up before an Apple-style seamless backdrop. But Justin Long he is not. And judging from the tenor of the comments on YouTube, he hasn't solved AT&T growing PR problem — a problem that is likely to get worse, not better, when MMS arrives.
1 comments:
MediaCurves.com just conducted a study on 601 mobile phone users viewing the recent YouTube video posted by AT&T which addresses common issues with the iPhone. Results showed that the majority (92%) reported that the video helped the phone carrier. The study also found that the majority (87%) of viewers reported the YouTube video was effective but that the video had no affect on favorability ratings for AT&T or the iPhone. More in-depth results can be seen at:
http://www.mediacurves.com/Advertising/J7551-ATT/Index.cfm
Thanks,
Ben
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