Wednesday, September 23, 2009
Ad agencies have run out of ideas say consumers
Advertising agencies are turning to consumers for new ad ideas because they have run out of their own and believe that consumer-produced ads are more effective, according to members of the public interviewed in the latest Brand Republic video.
I agree. What do you think?
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4 comments:
Love this—Agencies scrambling to remain relevant in today's post-recession economy to the point of asking the public for ideas. Do you suppose the agencies will turn around and charge the consumer for his own idea?
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I also agree with this, I think consumer-produced ads are more effective since consumers really know what they want and what they need. But still some ad agencies still come up very with good ideas.
Raven
Hispanic advertising agency
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