Humanthesizer turns bodies into electric instruments

As Creative Review reports:

To promote Calvin Harris's new single, Sony Music creatives Phil Clandillon and Steve Milbourne (who you may remember were responsible for the AC/DC ASCII Excel video last year) decided to use Bare Conductive, a technology developed by RCA Industrial Design and Engineering masters students Bibi Nelson, Becky Pilditch, Isabel Lizardi and Matt Johnson. Bare Conductive is "skin-safe, conductive ink". When painted on the skin, it allows a current to be passed through the body without causing an electric shock.

In turn, that conductivity allows human-to-human touch to complete a circuit, generating pre-programmed sounds. All of which sounds a bit daft, as the Brits would say--especially given that the "Humanthesizer" angle here seems designed primarily as an excuse to show pretty ladies in bikinis. But you've got to watch the video:

More at CR, including a "making of" video.