What is the creative route you would take to advertise a brand of fashion accessories crafted from recycled newspapers? Save the environment, right? No. To promote a line of Couture Planet handbags and accessories made from recycled newspapers, a group of creatives, Keith Lane, Deborah Hines and Frank Rapp put together a witty series of posters that celebrate the demise of the newspaper, poke fun at Prada and call attention to Paris Hilton's apparent lack of readings skills.
(via AdRants.)
8 comments:
Genius...
I keep getting Couture Planet bags and giving them away because everybody wants one. They are brilliant as are the ads and the team that created them.
Paris Hiton evidently reads well enough to understand a P & L statement, which is all that matters in the long run.
The advertisers, on the other hand, may not see any profits for a long time.
There are customers, myself included, who will not buy anything from people who have such desperate and despicable sales techniques.
I did not buy McCain's add and I surely won't buy this.
Hello Anonymous,
Perhaps Paris can actually read,
however, you can't spell.
It's Paris Hilton. Not "Hiton".
We're looking for a better educated customer,
So I'm very happy that you're not one.
Keith Lane
Creative Director
Who are we kidding, Paris would do anything for free publicity....
I have a couple of bags. I change my bag depending on my schedule.
No matter what the event, they are a conversation piece. It's a great networking tool! This would be a useful accessory for men, too.
Pat Gorham
I LOVE these bags! They're obviously just trying to be provocative. Keep up the good work!
Love them, love them, love them. What a great concept, so creative. Keep up the good work.
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