This video is The Dark Knight Viral “Why So Serious?” Case Study. The “Why So Serious?” campaign won the Cannes 2009 Cyber Grand Prix in the viral category. It was a huge worldwide success, with over 10 million unique players participating. Amazing!
The Indian version: Instead of pissing off a whole culture with an Indian Revolution, this time automotive advertisers are putting a Joker-like spin on Honda's Jazz campaign for the sub-continent. Why so serious?
Disregarding any pop culture references, Honda Cars India decided this would be a great way to represent their home market Honda Jazz . Is it just me or does this seem like a bad idea?
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