Tuesday, May 05, 2009

T-Mobile: Hey Jude

I love unconventional media and here is a brilliant idea from T-Mobile. The mobile firm projected the lyrics to the Beatles' Hey Jude over a billboard, then passed mics out to people on Trafalgar Square. It's neat to watch the faces: people look earnest, but uncertain, and over time they just kinda lose themselves in the na-na-nas and the feel-good Hey Jude-in'.




The fantastic original:



(via Adrants).

1 comments:

Anonymous said...

great to see the original and the ad side by side.

v