Friday, May 15, 2009

BMW: Z4 interactive augmented reality

BMW has released a more interactive augmented reality tool for its current “An Expression of Joy” campaign for the Z4. In the normal TV ad, the artist Robin Rhode uses the BMW Z4 as a paintbrush. With this augmented reality software you can now create your own virtual version on your desk. If you’re happy with the result you can submit your work to a gallery on Facebook. You can download the BMW software here.


The normal TV ad.


(via Fubiz)

1 comments:

Sapna Anu B.George said...

My instict was right about you, that you are creative and here you are.So now we haved something common,we both blog.I have done if not millions like you,but 1 or 2 sentence for Ads.So here we go,the reason why??