Samsung: YouTube camera trick challenge

Samsung dishes out cookie-cutter communication in the mass media but their online initiatives position the brand as being very tech-savvy. Here’s a little visual trickery from Samsung on YouTube. London-based The Viral Factory and the mobile handset provider posted a video that challenges the YouTube audience to figure out how they made a camera phone disappear without edits or effects. The video, shot entirely with the Samsung HD camera phone, features a man showing off the phone and a little magic. He eventually walks over to a mirror with the filming phone in hand, swipes his palm in front of the camera and makes the phone disappear. Voila! He then poses the question, how'd I do that? So, how many of you knew how they created the illusion before you read the comments section? What do you think of the tactic? Is this a clever way to engage the internet multitudes, or does it fall flat? Will we be seeing more ad-sponsored riddles online in the coming months? Share your thoughts or favorite magic tricks, below.