Hovis Bread: Go On Lad

Iconic British bread brand Hovis have released a new advert showcasing over 122 years of Britain’s history. Part of Hovis’ huge re-launch advertising campaign, the tv commercial is a mammoth 122 seconds long celebrating the 122 years since Hovis was established.

Filmed in Liverpool, with a cast of over 750 extras many of whom are ordinary Brits cast off the streets, the ad depicts the highs and lows experienced by Britain during Hovis’ existence, including World War I, the Suffragette Movement, the first motor car, World War I & II, the 1953 coronation, the Swinging Sixties, England winning the FIFA World Cup, the 1970s immigration from India, the launch of color television, the 1980s miners strike and the Millennium celebrations. It ends with the poignant message - as good today as it's always been - reinforcing Hovis strong brand heritage and marking the beginning of a new Hovis era.

Simplicity and great attention to detail is what drives this gooseflesh-inducing tv commercial.