Have you checked out Monty Python’s YouTube channel? It has got a selection of their brilliant (as always) clips, and it’s got links to buy their DVDs on Amazon. As those crazy Monty Python dudes put it:
“We’re letting you see absolutely everything for free. So there. But we want something in return. None of your driveling, mindless comments. Instead, we want you to click on the links, buy our movies and TV shows and soften our pain and disgust at being ripped off all these years.”
And you know what? Despite the entertainment industry’s constant cries about how bad they’re doing, it works. Monty Python’s DVDs climbed to No. 2 on Amazon’s Movies & TV bestsellers list, with increased sales of a staggering 23,000 percent.
Similar approach worked for Nine Inch Nails and other artists. And yet, lately we hear more about various restrictions to free redistribution of copyrighted content than ever before.
Will Bollywood follow suit and hand out freebies as a hook?
0 comments:
Post a Comment