There may be more than a billion people in India, but even an Internet superstar like Google Inc. has trouble recruiting talented locals in its South Asian operations, reports MSNBC.
If Google is facing problems finding good talent, I can imagine the plight of our very own Infosys, TCS, Wipro, Satyam and others.
True these tech companies are darlings of shareholders, but how are they seen by your average Joe in America?
If you enter the call + center + hate into the popular search engines, you get over two and a half million pages.
Have our IT and BPO companies done anything to build a positive brand image with the people of America?
IBM organized the famous Deep Blue versus chess grandmaster Garry Kasparov face off, Amazon sponsors online short film festivals, Apple designs iconic products like the iPod. Sun Microsystems holds an 'in-world' press conference to show off its new pavilion in Second Life, the popular 3D online world. The list is endless.
Now name any consumer initiative from Indian tech companies?
Can you think of any breakthrough recruitment advertising even in India?
Do Indian technology companies come across as innovators?
The answer my friend is blowing in the wind.
Is it any wonder then that Indians are seen as “job stealers” and “cyber coolies”?
If our vaunted tech companies continue with their current staid ads and investor PR events, then not only will they face the ire of jobless Americans, but will also implode from within due to high attrition rates and lack of people who understand Web 2.0.
Thursday, October 12, 2006
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4 comments:
*Now name any consumer initiative from Indian tech companies?
Its interesting that 95% of TCS' business in FY06 ($2.97 Billion Revenues) came from existing customers, though I don't think TCS has given any name to this initiative. How many of the companies mentioned in your article above get repeat business to this extent ?
*Can you think of any breakthrough recruitment advertising even in India?
I don't have the figures with me, but if you happen to visit any technical university during recruitment season in India, to checkout the number of final-year students applying, you'll actually be shocked with the numbers.
Do read this:
http://www.hindu.com/2006/06/17/stories/2006061708140400.htm
*Do Indian technology companies come across as innovators?
You're probably aware that TCS pioneered the concept of Outsourcing, way back in 1968. Offshoring followed, and the industry lapped it up.
Companies like Infosys that came much later also cashed in on the offshoring boom. Unfortunately, Offshoring/ Outsourcing has been the cause for a lot of resentment in the International community (the jobseekers).
If executing a project for a client like ABN AMRO from multiple continents through a unified network delivery model is not innovation, what is ? Do read:
http://www.tcs.com/0_media_room/releases/200509sep/Tcsdealsabn.htm
Are you aware of TCS Adult Literacy Program - you'll find the facts, and the innovation involved startling:
http://www.tataliteracy.com/
*Is it any wonder then that Indians are seen as “job stealers” and “cyber coolies”?
I think we're finally leading the way, and the West just can't catch up. Its the Asian century. Wake up and smell the coffee.
I guess the wordwrap didn't work, so I am posting the headers for the article URLs:
The Hindu Article talks about 'Tata Consultancy Services sets a recruitment record' and is dated 17 Jun '06.
The TCS Media release reads 'TCS Signs Five Year Global deal with ABN AMRO
Largest IT Deal Ever Won By An Indian Company' and is dated 01 Sep, '05.
Googling should help track down the right pages. Hope this helps.
Hi just passing by,
Thank you for your post. I read it more as a corporate press release.
I have the greatest respect for JRD and Tatas. They built the nation.
Also you have missed the whole point.
I am not talking about B2B but speaking with American customers - the man on the street - to develop a relationship with them.
Let's not act like frogs in a well and own up to our mistakes.
Best,
Sunil
I am not understanding the point here. Why r you bothering about average American on street, he has never bothered about you. So take a chill pill and add some coherency in the thoughts. In your article why this web2.0. Is this some kind of SEO (keyword density crap here)effort.
Lets don't get into what Americans can do what we can not, we are two different set of people and that's the way it will be.
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