Investor relations and blogging

Here is a nice post on an idea whose time has come, Investor Relations and Blogging by Ross Dawson. Dawson says:

Investor relations is the art of managing relationships with your investors. It used to be easy: tell them whatever you felt like telling them. Shareholder activism, new regulations such as Sarbanes-Oxley, and the internet have dramatically changed the landscape, giving far more power to investors. So now companies are increasingly using the internet to present their side of the story.

Governance is all about transparency. Blogging is a fabulous tool for giving greater visibility to the governance process, and providing investors with a chance to provide their input and perspectives. Certainly the traditional annual meeting is completely ineffective as a system for getting investor participation and involvement.

I agree with Dawson and corporate blogs and can provide boards and directors with a low-cost, highly-effective means to establish a dialogue with investors.