Guinness: Surfer

"Once in a while a piece of work comes along that defies a simple description of the craft used to achieve it."
~ John Smith, Jury Foreman of the British Design and Art Direction Awards.

This brilliant TV commercial was directed by the critically acclaimed director, Jonathan Glazer. Aired in 1999, it had such an impact on the British audience that two years later, it was voted number 1 in the 100 Greatest TV Adverts of all time.