Ford makes bold move into advergaming

Ford has launched a Hollywood-dollars budget video game "Ford Bold Moves Street Racing" for PC and console platforms (via Clickz).

Ford models featured in the game range from the 1968 Mustang GT to the 1973 Escort RS2000 to the hot-off-the-assembly line 2007 Shelby GT500. The game takes Ford's new brand message, "Bold Moves," as its title.

One of the features in the "Street Racing" title that's certainly a bold move for stodgy Ford is the decision to allow its cars to show damage as drivers dent them on the virtual road. Damage will also affect the cars' performance.