TV watching, moviegoing and music listening all took a backseat to the internet for Americans under 25 this year. So it's no surprise the viral video has made such a strong impact on the ad industry in recent months, reports Adage.
It is out-of-the-box, irreverent approaches to marketing that are catching on with consumers and generating the most of what drives today's advertising campaigns: word-of-mouth. Read more.
Monday, October 02, 2006
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