More than 627 million people have shopped online, including over 325 million within the last month, according to a study released by ACNielsen, the world's leading marketing research and information company. Over 212 million online shoppers mention books as among the last 3 items they purchased online. In addition:
- over 135 million people have purchased DVDs and/or video games;
- close to 135 million made plane reservations;
- over 128 million purchased articles of clothing/accessories/shoes;
- over 112 million paid for music downloads and/or CDs;
- over 106 million purchased electronic devices (including cameras,
etc);
- close to 98 million bought computer hardware; and
- over 86 million consumers made hotel and/or tour bookings.
The twice-yearly global ACNielsen Online Consumer Opinion Survey, the
largest of its kind, polled over 21,100 respondents in 38 markets from Europe,
Asia Pacific, North America, Latin America and South Africa.
- over 135 million people have purchased DVDs and/or video games;
- close to 135 million made plane reservations;
- over 128 million purchased articles of clothing/accessories/shoes;
- over 112 million paid for music downloads and/or CDs;
- over 106 million purchased electronic devices (including cameras,
etc);
- close to 98 million bought computer hardware; and
- over 86 million consumers made hotel and/or tour bookings.
The twice-yearly global ACNielsen Online Consumer Opinion Survey, the
largest of its kind, polled over 21,100 respondents in 38 markets from Europe,
Asia Pacific, North America, Latin America and South Africa.
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