Wednesday, May 16, 2012

15 grammar goofs that make you look silly

15 Grammar Goofs That Make You Look Silly
Like this infographic? Get more copywriting tips from Copyblogger.

Wednesday, May 09, 2012

C&A: Fashion Like


In Brazil, fashion retailer C&A has rolled out a program called Fashion Like. People can "like" certain articles of clothing on the brand's Facebook page, and the like counts are updated in real time on hangers in the store. It's an interesting execution to say the least.


( via AdFreak)

Friday, April 20, 2012

Red Tomato Pizza : The VIP Fridge Magnet


Dubai-based Red Tomato Pizza has  created a VIP button that you stick to your refrigerator. When you press it, your favorite pizza is delivered to you.

How does it work? It hooks up via Bluetooth. You receive a confirmation text message right after you press the button. And you can change your order preference online at any time.

Here is  video explaining how the button works.


(via Adrants )

Thursday, April 12, 2012

TNT: Red button



 

To launch the intensity of drama that can be found on TNT in Belgium, the cable channel placed a big red push button in a Flemish square in a Flemish town. A sign next to the button read, "Push to add drama." And drama is exactly what button pushers got. Simply brilliant. 

( via AdRants

Thursday, April 05, 2012

Would Bill Bernbach and David Ogilvy be great digital copywriters?


 

Would Bill Bernbach's famous "Lemon" ad for Volkswagen  Beetle  be a great PPC ad?

David Ogilvy said, "The more you tell, the more you sell."

Would he write online text ads?

 


If a freelance copywriter comes on the first page of Google, Yahoo and Bing, does it mean he is a great copywriter?

It could be he is just good at SEO and SEM, not copywriting.

In my opinion, Bill Bernbach and David Ogilvy would be great copywriters in digital age.

What do you think?