As internet penetration rises in India, the digital video audience is growing fast. Between March 2011 and March 2013, unique visitors to video sites rose 69%, for a total of 54 million unique video viewers at the end of the observation period, according to comScore Video Metrix. But not only are more web users tuning in to video in India, they are watching more videos…
“Beauty is truth, truth beauty,—that is all Ye know on earth, and all ye need to know.” ~John Keats, Ode to Grecian Urn Reductress is a magazine that tells the…
Every few months I pick up the Bill Bernbach Book and re-read quotes from the inspirational founder of Doyle Dane Bernbach (DDB) . For over 50 years Bill…
Got milk? Then you’ll get the beautiful water nymph as well. That’s according to the latest California Milk Processor Board’s “Got milk?” TV commercial from Goodby, Silverstein & Partners, which…
Although TBWA\Hunt\Lascaris (South Africa) is well established as an above-the-line agency, their clients were yet to be introduced to the wealth of talent that TBWA\ Design has to offer. So, to get their clients’ attention, they intercepted existing above-the-line creative briefs and used the physical advertising brief as their canvas.
Instead of answering the brief in a traditional manner, TBWA\ Design conceptualized various designs that captured the essence of the brands, then brought them to life using only the cardboard job bags and the briefs that were attached to them. TBWA\ Design created intricate pieces of paper art, transforming their clients’ briefs into multi-dimensional design pieces.
They then sent their clients’ briefs back to them, proving that TBWA\ Design can do amazing things with their briefs. The campaign was a huge success. The design studio received their first new brief from a client just 5 days later. Even more notably, new design work in the system rose by 450% within the first 6 weeks.
Great idea TBWA\ Design.
