Wednesday, May 16, 2012
Wednesday, May 09, 2012
C&A: Fashion Like
In Brazil, fashion retailer C&A has rolled out a program
called Fashion Like. People can "like" certain articles of clothing
on the brand's Facebook page, and the like counts are updated in real time on hangers in the store. It's an
interesting execution to say the least.
Labels:
advertising,
innovation,
marketing,
social media
Friday, April 20, 2012
Red Tomato Pizza : The VIP Fridge Magnet
Dubai-based Red Tomato Pizza has created
a VIP button that you stick to your refrigerator. When you press it, your
favorite pizza is delivered to you.
How does it work? It hooks up via Bluetooth. You receive a confirmation text
message right after you press the button. And you can change your order
preference online at any time.
Here is video explaining how the
button works.
Labels:
advertising,
innovation,
marketing,
mobile,
video
Thursday, April 12, 2012
TNT: Red button
To launch the intensity of drama that can be found on TNT in Belgium, the cable channel placed a big red push button in a Flemish square in a Flemish town. A sign next to the button read, "Push to add drama." And drama is exactly what button pushers got. Simply brilliant.
( via AdRants )
Labels:
advertising,
guerrilla,
marketing,
stunt,
video
Thursday, April 05, 2012
Would Bill Bernbach and David Ogilvy be great digital copywriters?
Would Bill Bernbach's famous "Lemon" ad for Volkswagen Beetle be a great PPC ad?
David Ogilvy said, "The more you tell, the more you sell."
Would he write online text ads?
Would he write online text ads?
If a freelance copywriter comes on the first page of Google, Yahoo and Bing, does it mean he is a great copywriter?
It could be he is just good at SEO and SEM, not copywriting.
In my opinion, Bill Bernbach and David Ogilvy would be great copywriters in digital age.
What do you think?
Labels:
advertising,
copywriting,
digital,
marketing,
seo,
video
Subscribe to:
Posts (Atom)


